WinHouse Marketing Agency — Wingstop | MIS | Tealive (UAE)

• Develop and execute comprehensive annual and quarterly digital marketing strategies across 3 brands and 40+ UAE branches — aligning paid media, SEO, CRM, and content calendars with corporate revenue objectives
• Own and optimise AED 1M+ annual paid media budget across Meta, TikTok, Snapchat & Google — maintaining 250% ROAS with weekly CPL and CPA benchmarks tracked per brand and per location
• Lead full-funnel campaigns covering awareness, acquisition, conversion, and retention — drove 200% sales growth for MIS brand within 12 months through structured funnel architecture and creative iteration
• Manage and align a cross-functional team of Graphic Designers, Web Developers, and Social Media Executives — maintaining brand and campaign consistency across 30+ outlets without creative bottlenecks
• Oversee paid media strategy across Meta, Google, TikTok, and Snapchat — executing A/B tests on creatives, audiences, and landing pages and scaling winning combinations to maximise acquisition efficiency
• Ensure advanced tracking implementation: GA4, GTM container builds, Meta Pixel & CAPI, attribution modelling — all reporting tied to revenue outcomes; zero vanity metrics presented to leadership
• Coordinate promotional calendars, LTO activations, and seasonal product launches — aligning digital campaigns with in-store operations and third-party delivery platforms for omnichannel revenue growth
• Identify branch-level performance gaps and localised growth opportunities — implement targeted paid and organic strategies per outlet to drive individual branch revenue contribution
• Deliver structured monthly and quarterly performance reports to senior management — covering ROAS by channel, CPL trends, budget efficiency, audience fatigue signals, and next-step recommendations
• App Marketing & Retention: Led app growth initiatives for Wingstop, running app-install and customer acquisition campaigns using targeted discounts and promotional offers. Improved conversion by identifying UI/UX bottlenecks and coordinating with app developers to reduce customer drop-offs, while using CRM segmentation and retargeting campaigns to drive repeat orders, retention, and customer lifetime value.

Jorefco Industries — Automotive Brand

Led full paid media and brand growth strategy — proving ability to manage mid-to-large budgets, optimise funnels, and deliver commercial outcomes across diverse audience segments.

• Managed and optimised Google Ads and Meta campaigns delivering 10X ROI on lead generation — using cold traffic, retargeting, and lookalike audiences in structured funnel sequences
• Reduced cost-per-click by 20% through disciplined keyword strategy, ad copy testing, and bid management — maintaining high conversion rates throughout optimisation cycles
• Built WhatsApp Business chatbot + API integration as a booking and enquiry funnel — generating 25% rise in qualified inbound leads with significantly faster response times
• Achieved 35% improvement in lead quality through audience segmentation, creative testing, and landing page conversion optimisation
• Implemented full GA4 + GTM attribution stack — all reporting tied to CPL, CPA, and revenue outcomes; zero vanity metrics reported to leadership
• Grew organic social engagement by 45% through short-form content strategy — repurposing high-performing content into paid campaigns for improved acquisition efficiency

WebX Professional Services — Multi-Brand Agency

Agency role managing paid acquisition across beauty, healthcare, skincare, and consumer brands — direct experience with the beauty and wellness vertical.

• Scaled a healthcare/beauty brand's Meta campaigns from 0 to 10X–15X ROAS after recovering a banned ad account — rebuilt targeting, creative strategy, and funnel architecture from scratch
• Increased client lead acquisition rates by 30%+ through structured funnel strategies and advanced Meta audience targeting across beauty, skincare, and wellness clients
• Delivered 40% improvement in SEO rankings for beauty and consumer brand clients — supporting organic acquisition alongside paid campaigns
• Managed campaign performance dashboards tracking CPL, conversion rates, and budget efficiency — providing weekly and monthly reports to clients across beauty and wellness verticals

Goodz Marketing

• Delivered 100% increase in qualified leads across B2C client portfolio via data-driven Meta, TikTok, and Google campaigns
• Managed 20+ brand accounts — maintaining brand consistency, audience growth, and measurable ROAS across consumer and lifestyle brands
• Pioneered advanced targeting strategies (open targeting, single-keyword, detailed layering) reducing acquisition costs while scaling lead volume
• Recovered multiple disabled Meta ad accounts and secured Business Verification — restoring full campaign operations for beauty and consumer clients