Wingstop (WinHouse Marketing Agency) · F&B / Mobile App
App Marketing & Retention
Led app growth for Wingstop — acquisition, UX drop-off fixes and CRM-driven retention.
LTVRepeat orders, retention & lifetime value
Challenge
Grow app installs and repeat orders.
What I did
- Ran app-install and customer acquisition campaigns using targeted discounts and promotional offers
- Identified UI/UX bottlenecks and coordinated with app developers to reduce customer drop-offs
- Deployed CRM segmentation with retargeting campaigns