Performance Marketing Manager & Digital Strategist

Paid Media thatPays Back —Up to 6X ROAS

6 years managing paid media — AED 1M+ annual ad spend across Meta, TikTok & Google, across 40+ active locations. Operating at the intersection of marketing and engineering.

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StrategySpendScale

Turning Ad SpendInto Revenue

Meta × TikTok × Google

AED 1M+Annual Ad Budget Managed

Up to 6XROAS Benchmark

10XROI — Lead Gen Campaigns

6 YrsPaid Media Experience

Featured Case Studies

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10XROI on B2B leads in 3 months

B2B Lead Gen Automation

Automotive B2B | Google · Meta · WhatsApp

Built a full lead gen automation system from scratch for an automotive brand with zero digital pipeline.

Google Ads
Meta
WhatsApp API
GA4 + GTM

10X–15XROAS after restoring a banned account

Banned Ad Account Recovery

B2C Healthcare & Beauty | Meta

Recovered a hard-banned Meta ad account with AED 0 recoverable spend and scaled it back to 10X–15X ROAS.

Meta Ads
Business Verification
Funnel Architecture

200%Sales growth in 12 months

Full-Funnel Sales Growth

F&B / Consumer | Meta · TikTok

Restructured the entire acquisition funnel for MIS with segmentation, retargeting and short-form creative.

Meta
TikTok
Retargeting
Creative Testing

About Me

More About Me

Hi, I'm Iqan — a Performance Marketing Manager based in Dubai with 6 years in paid media across B2B and B2C.

With a BSc in Software Engineering, I build the tracking, automation and funnels behind campaigns — GA4, GTM, Meta Pixel & CAPI, WhatsApp API and CRM workflows.